Krone is already taken by the way – German truck trailer producer is really the one who ensures with stability. It is estimated that “ X” and “ Q” make the name sound innovative (as well as the product issued under it), “ K“-names create the effect of stability – so if your aim is to provide your customers with stability, call the company “Keystone” or “Krone”. This may sound too academic, but some scientific researches on how people perceive particular sounds and letters prove to be useful.
On the one hand, it may draw audience’s attention, on the other – this interest is likely to fall as quickly as it grew if you have nothing to offer but a name. Occasional letters combination may be a two-side solution. So for beginners it may not be a good name solution: it may take you a lot of time to explain the name first. Everyone knows how did that story go.Ībbreviations may be a good brand name idea, but as we observe now, almost all the abbreviation-named business were once with ordinary names, and shortened them only after success appeared to come.
He came back from an apple farm just at the moment when the team was brainstorming what name to choose to register the for the presentation. Computers and smartphones have nothing to deal with apples.īut Steve Jobs had. You may say “how smartphones correspond with apples?” – and maybe you’ll re right. Too difficult and long names are as not good as too short ones, especially if both slightly correspond to your company’s activity. If we look at places like that (pubs, fast food, cafés and taverns), we’d rather see something like Pig and Twist, Drunk Duck, Cat in the Kettle… Well, you got the idea. They say there’re some economic reasons, and it may be so, but here’s one curious fact: the British don’t like names as Mike’s, Jimmy’s Hot Dogs, Jeffrey’s Tavern ect. Cultures and national perceptions also weight a deal: that’s why some brands popular in, for example, the USA, do fail in the UK – as they appear too “American” for Europe.Īmerican incredibly popular burger chain Wendy’s operates in many countries all over the world, but not in the UK. Many depends on the sphere itself – some are rather conservative others are crazy about experiments and innovative ideas.
– What are you going to offer/solve/produce?Įveryone would agree that names for high-class brands differ from those of middle and small (as well as differ their marketing strategies and behavior).– Who is your audience? Who is your ideal (or typical) client?.It’s obvious that the first thing you need to do before creating a brand name is to analyze your brand in general.
#Mike io ninja how to#
How to create a proper name to surpass thousands millions of competitors? NinjaPromo decided to analyze some existing strategies, as well as suggest our own ideas. Not a secret that any company or brand starts with a name. We’re living in times when, it seems, everything is already invented and created, so the marketing promotion goals are set higher and more difficult than ever before.
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